Pink Lemonade Pastries
Industry: Bakery
Key Words: Vibrant, Youthful, Unapologetic
Brand Description: Pink Lemonade Pastries is a french-influenced pastry shop owned and operated by Adare Wilcox in South Bend, Indiana. With vibrant youthful colors, the shop welcomes you in and lures customers to taste an array of exquisite handmade pastries.
Project Brief: Branding, Web Design, Illustration
A digital experience that is as vibrant and sweet as the treats the shop sells
Using custom illustrations and unique touches, the Pink Lemonade Pastries website is a joy to scroll through and provides mouth-watering visuals of the products. In addition to creating a feast for the eyes, our goal with the website was to make it highly functional. As users navigate, there is zero question marks as to how, where, and when to buy from the shop.
Mobile Optimization
A quick look at analytics showed that the majority of customers interact with the pastry shop’s website via a smartphone. Optimizing the website for mobile use had to be a priority! The simple navigation and clean pages make the page ideal for mobile, but don’t compromise on engaging visuals.
Illustrated Graphics
Custom illustrated graphics became the focal point of both the digital and physical design for Pink Lemonade Pastries. The designs speak to the care and craft that goes into each hand made pastry.
“Everything looks so so great! I am incredibly happy with everything and I really think you have gone above and beyond and I can't thank you enough.”
— Adare Wilcox
