Keur Design Studio Designs Website for Misfit Society Coffee Club in Ann Arbor, Michigan
At the end of 2022, Keur Design Studio was hired to design and develop a website for Misfit Society Coffee Club. Misfit Concepts, the restaurant group owned by Spencer Raymond, had seen success with Social Misfits, a waffle and cocktail bar in downtown Grand Rapids, and was making moves to open something in Ann Arbor, Michigan.
A Different Market
This new concept, a coffee bar affectionately labeled ‘the weird younger cousin’ of Social Misfits, would be located right outside the University of Michigan campus and serve a much younger crowd than the 30-somethings of downtown Grand Rapids.
With undergrads as the customer base, a few priorities for the website became clear:
The mobile experience must be prioritized
Online ordering would be key for accommodating the pre-class rush
SMS marketing would be the primary mode for customer retention
Standing Out
Our research of Ann Arbor’s coffee scene showed a lack of well-designed or interestingly branded coffee shops. Many of the websites we found were basic. To stand out, we found it important to infuse Misfit Society Coffee Club’s brand personality into the website with bold graphics and unapologetic copywriting.
Pre-Opening Marketing
In March of 2023, a few weeks before the grand opening, we launched a landing page encouraging customers to ‘Join the Club!’ by subscribing to the SMS marketing list to receive updates on the future opening. The simplicity of the page with a singular call-to-action prompted an impressive wave of new SMS subscribers.
Launching the Full Website
After the grand opening, we launched a full website highlighting online ordering, showcasing the full menu, and optimized for mobile. The graphics, copywriting, and photography showcase the fact that this coffee club is anything but cookie-cutter.
