Alec Hoogland Ceramics
Industry: Functional Pottery
Key Words: Expressive, Tangible, High-End, Hand-Crafted, Feminine, Organic
Brand Vision: An experience that conveys the blending of form and function while creating in the audience a feeling of expression, tangibility, and high-end craft.
Project Brief: Full Branding Suite
Complete Brand Guide
Upon completion of a the branding project, Alec received an extensive PDF outlining the details of the branding and guidelines on how to use each piece of material delivered.